Lansing also spoke to Current about the challenges of implementing his DEI plans, the organizations financial outlook and his thoughts about the recent controversies at USAGM. John Lansing, NPR's President and CEO, said the unique arrangement comes at an important time for NPR and for journalism. All of those underlying effects generally lead to whatever effects were going to have in corporate sponsorship. They lost their objectivity and are now just pushing leftist ideology. But an example of that one that weve already created is the Consider This podcast, which is just a terrific example of taking the national-local partnership into the on-demand future. At the center of a graphic is our commitment to DEI, and all of our work in that circle is surrounded by four pillars. That said, Mohn set higher annual expectations for the network in fundraising and agreed to be co-chairman of its 50th-anniversary capital campaign. "We are delighted to welcome John, whose deep experience as a media industry executive and practicing journalist make him ideally suited to lead NPR into its next chapter," said Paul Haaga, Chair of the NPR board. Its my expectation that that will expand throughout the organization, so that everybody understands its everybodys job, and the accountability is going to be something that we measure and transparently report back out. Were consulting with digital media, were consulting with the division heads, and were doing it as an all-hands project so that we get it right. NPR, the public radio and podcasting giant, has a new leader after years of growth and internal turmoil. Weve had a couple of significant anonymous gifts that have helped shore up our forecast for the coming fiscal year. The budget for the new fiscal year is set below last years actual based on our forecasts on continued downward pressure on corporate sponsorship. There was one the year before I was here, then this was the follow-up. Lansing: I guess I would comment just as a citizen watching from outside. Current: What are some of the highlights of that strategic plan? Fear drives their path. NPR Facebook Post with Comments. And were pleased to work with them. Its not something weve baked and were just going to hand it down. Well, I'm fortunate that we have a terrific executive committee and leadership team, so we all share the daily ins and outs of managing a big organization. At the same time, we have to think creatively. Mohn placed an emphasis on fostering a more collaborative dynamic with the public radio stations that NPR serves and was given credit for making progress on that score. That's the way I think about leadership here. Lansing: When we look at our strategic plan and our commitment to growing our audience of the future, its clear to us that every corner of NPR has a digital on-demand initiative thats critical to our success and that it makes more sense to have the digital assets closer to the work thats influencing our audiences and growing our audiences. I had no idea what was out there. Ever since I've started, I've noticed that you've been very vocal about the need for diversity. As I said, its hiring, its emphasis on diversity in leadership, diversity in sources, diversity in voices, diversity in the stories we tell, training around our organization. NPR takes only a few million dollars a year from federal sources for its programs. We're funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation. Scripps Networks September 5, 2019; Washington, D.C. - The NPR Board of Directors announced today that it. And as a CEO, and also as a white man, I want to know, how did you handle it when all eyes were on you? We can share resources and story ideas, and we can help organize and support those efforts. You hear me say fairly often it's not a thing that's going to end; it's really a new way of operating with an awareness of this weakness that we need to address and build upon and ensure that it lives on and continues to improve. Sept. 6, 2019. Why? Lansing's previous experience includes nine years as President of Scripps Networks, where he is credited with guiding the company to become a leading developer of unique content across various media platforms including television, digital, mobile and publishing. So sad to lose an American institution to propaganda. Faces Of NPR showcases the people behind NPR--from the voices you hear every day on the radio to the ones who work outside of the recording studio. All rights reserved. NPR Selects Voice of America Boss as Its New Leader, https://www.nytimes.com/2019/09/06/business/media/npr-john-lansing.html. John Lansing, a veteran government broadcast and cable television executive, has been selected by NPR's corporate board to succeed its current chief, Jarl Mohn. And I want to look for areas that I can provide leadership to bring resources together as needed strategically to find the right priorities that make the most sense for growing NPR this year and then into the future.. From 2015 to 2019, Lansing served as the CEO of the U.S. Agency for Global Media (USAGM), the independent federal agency whose programming reaches an average weekly audience of 345 million people in 62 languages. And the work goes on. Were finishing up in the next two to three weeks the specific lists of actions and activities under these pillars. I think leaders are accountable for walking the walk, for doing what they say they're going to do. Prior to joining USAGM, he served for two years as the President and CEO of the Cable & Telecommunications Association for Marketing (CTAM), an organization that facilitates collaborative marketing initiatives for its members. John Lansing, a veteran government broadcast and cable television executive, has been selected by NPR's corporate board to succeed its current chief, Jarl Mohn. NPR strives to create a more informed publicone challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. So I think thats being offset by some listening through smart speakers and even online, and thats helping to offset some of the reduction in listening within vehicles. That's something that perceptive journalists should be able to pick up pretty quickly. Lansing: I dont know how long that may or may not take, but our emphasis right now is on our own internal digital strategy, digital production, digital storytelling. Lansing will start in his new position in mid-October. We discovered in our most recent climate survey that that was an area that we needed to put more effort into. hide caption. As a subscriber, you have 10 gift articles to give each month. At a young age, my biggest goal at the time was to someday be a news director for a local TV station. Lansing says the agency referred Haroon Ullahs expenditures to auditors and investigators after travel assistants flagged them; according to the Justice Department statement, Ullah admitted submitting fraudulent receipts for hotel room reimbursements and fake medical claims to get government payments of upgrades in airline seat assignments, among other offenses. Built with the Largo WordPress Theme from the Institute for Nonprofit News. As we got to April of last spring, we saw a massive deficit develop for NPR on the order of about $25 million. Let's say, I was walking out of high school into college, I had no idea what I was going to do. CEO John Lansing cited the erosion. Being a changemaker is awesome, but can have its own challenges as you're just trying to improve your career. And so that was the way I looked at the future for me. Lansing: They were for general. Then I moved on to manage TV stations and cable networks. Under standard procedures for reporting on NPR matters, NPRs corporate and news executives were not allowed to review what they reported until it was posted. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Current is an editorially independent, nonprofit service of the American University School of Communication. While serving as chief operating officer, she took on a greater role during two of Mohns medical leaves and in the aftermath of the sexual harassment scandal. Lansing is a media executive with a deep understanding of journalism, having spent two decades as an award-winning journalist, successful newsroom leader and major market local media executive before becoming a global chief executive officer. Job cuts throughout. Sign up here and we will see you in the morning! He began his career in media at age 17 when he was hired as a studio technician and cameraman for WPSD TV in Kentucky. That survey happened in the fall of 2020. You have shows like All Things Considered and Morning Edition, which will continue to be broadcasting tent poles, Mr. Lansing said. He served for four years as the SVP, Television for the E.W. The ratings for our weekend magazine shows are actually slightly greater than they were a year ago pre-pandemic, so thats a bright spot.. The varied broadcasters also offered jazz and other music to appeal to people under communist regimes using a soft form of diplomacy. Lansing: When I came in in 2019, my earliest observation was that our biggest issue was the lack of diversity in our audience, and I felt that we needed to double down our efforts in DEI throughout our organization in order to fulfill the promise to reflect the entire American public in terms of what America looks like. In an interview, Lansing said he wants to build on NPRs successes in broadcast news and entertainment to become even more dominant in podcasting and more prevalent in streaming. Were certainly not over, were not at a finish line. He defined NPR's mission as "serving the public with information and an excellence and quality about it that makes it 'must see' on a variety of platforms.". Hes credited with restoring morale, in part by naming a noted journalist as head of the Voice of America: Amanda Bennett is a former top news executive at the Philadelphia Inquirer, who previously held senior newsroom jobs at Bloomberg News and The Wall Street Journal. Mr. Lansings colleagues attribute the growth to his embrace of digital formats and the understanding of audiences that he gleaned from the private sector. Talk about a force of nature. Essentially, the success of the company falls in your hands. But after the pandemic hit in mid-March, we got together with our cohort and said, Why wait 18 months? Current: Is there a timeline for that process? Its pretty clear to me that the ratings decline in radio is driven by commuting patterns. Yet Lansing also takes over an institution riven by a scandal that hit its top reaches, with a chief news executive toppled over #MeToo complaints of inappropriate conduct toward female subordinates and colleagues. Doing that just requires that were putting more emphasis on the diversity of our decision makers, our leadership, our story selection, our source selection. NPR stands stronger than it did at the outset of Mohn's five-year term in 2014. Podtrac, which measures the audiences of podcast publishers, has consistently placed NPR at the top of its monthly rankings. The Lookout is a free, daily email newsletter with news and happenings from all over Colorado. Mohn fired head of news Michael Oreskes on Halloween 2017. We collected a lot of data and we have a lot of good follow-up opportunities, and Ill continue to offer myself up as a direct resource in that pilot project. Mohn had promised to attract major contributions to NPR before the end of his tenure; to date he has not landed the major eight- and nine-figure donations his stated aspirations suggested. Current: When was the climate survey conducted? administration regarding the now former managers of his former place of employment (USAGM) but claims the mantle of private citizen to do so. Yet Mr. Mohns tenure was also marked by a sexual harassment scandal involving a senior news executive whom he had hired and a labor clash with hundreds of union workers. But it was not from a standing start. Unlike some predecessors, Lansing doesnt face a particularly fraught political landscape. NPR So were now into the new fiscal year. Lansing, who is 62, is currently . Live from New York and London, analyzing the major market moving stories across the day in Europe, hear from the biggest newsmakers and showcase the unrivaled expertise of Bloomberg News. Lansing, who is 62, is. He made his mark in his current job with stirring defenses of journalism, free from government interference. NPR maintains 17 national bureaus and 17 bureaus abroad. At Colorado Public Radio, I think there was a $300,000 donation that came out of that. Lansing: Back in May and June, it was an alarming decline in radio ratings. So mentally, how do you manage that? Lansing: About 11 months ago, in February, a pilot group of 15 stations got together and put together an 18-month plan to begin the process. The network had run deficits in six of the seven previous years; under Mohn, it has achieved a slight surplus for each year during his tenure, even as the annual budget grew by more than 40%. John Lansing, president and CEO Chair of the NPR Foundation John McGinn Public members of the board Carlos Alvarez, CEO, The Gambrinus Company Fred Dust, designer, speaker, and consultant Paul G. Haaga Jr., retired, Capital Research and Management Company - Chairman of the NPR Board of Directors NPR Start Date: Mid October, 2020 Current: NPRs budget also took a hit because of the pandemic. Lansing said he took pride in maintaining conventional broadcasts while appealing to new audiences, reaching about 25% more people each week. Under his leadership NPR has been reaching new audiences as the country's top podcast publisher and through platforms like smart-speakers and connected cars. If you had to create a podcast, what would it be about? Again, I think it's about getting it intertwined into everything we do. There were three of them, each for $1 million. In what ways do you think NPR has forced you to grow, and in what areas are you growing that you weren't before NPR? But here, Lansing basically jumps over those disclaimers using the lame attribution of private citizen.. Put that pizza box in the trash. Lansings tenure at the agency has not been without controversy. Lansing clearly had an ongoing interest in the USAGM story and the notion that that at some point along the line he did not provide his take, at minimum, to NPR reporting staff, on the story beggars belief. Can help organize and support those efforts when he was hired as a studio technician cameraman. That perceptive journalists should be able to pick up pretty quickly our weekend magazine shows are actually slightly than... 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