Magazines, Digital The involvement, proven to contain dimensions of pleasure, self-identity and centrality in lifestyle (Getz and Andersson, 2010, 2020), describes the depth of fan interest and has similarities with the psychological connection levels of PCM. The study uses a mixed methods research approach and employs two theoretical frameworks: theories of career development and fandom. Live music attendees (including popular and classical music) are 23% more likely to report very good or excellent health. As the expertise increases, the reasons for participation involve higher needs just like in career models. The appropriate behavioral rules of frequent festivalgoers meant preferred behavior and taking care that everyone was having fun. 4 SXSW 2019 EVENT STATISTICS REV9.10.19 MUSIC FESTIVAL OVERALL. 6, pp. 2, pp. Regarding fandom, this is the fan interest, whose depth or psychological connection (PCM) defines the intensity of fan practices. Her focus areas are festival audiences and their experiences. The interviewees participated in member checking procedures (Harvey, 2015) as they first checked and approved the transcriptions verbatim and later commented on this article, ensuring that their sayings were correctly interpreted. Look up music festival near me, and youre likely to find one within at least a few hours drive. The nature of the festival makes it the odd one out on this list, since it takes place over the course of two weeks and not just one or two weekends. Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. In, Elevent. A paid subscription is required for full access. Mean number of attendances in big and small concerts per year per festival visitor type, Background information of web survey respondents (N=3,322), Relationship with music: MannWhitney U-test. They were also aware that their behaviour influenced other attendees and that they were co-creating the social festival atmosphere. 128-147. https://doi.org/10.1108/IJEFM-08-2020-0050, Copyright 2021, Maarit Kinnunen, Antti Honkanen and Mervi Luonila, Published by Emerald Publishing Limited. 29 No. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). The collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), on the other hand, facilitates social interactions with strangers who have similar values and interests and with whom the sense of belonging is felt (Rihova et al., 2015). Kelly, J.R., Iannone, N.E. As of December 2019, the Canadian National Exhibition was shown to be the most attended event by respondents with 12 percent attending in the last two years, and 22 percent having attended more. The roots of rhythm music festivals in Finland can be found already in the 1960s, when the Pori Jazz festival was founded, and the first instance organized in the city of Pori. (2006), Integrating quantitative and qualitative research: how is it done?, Qualitative Research, Vol. Communality the positive, open and egalitarian connection with other members of the audience is at the heart of a memorable festival experience (Kinnunen, 2018). Director (Community) The Mentoring Circle. Second, the fandom might be directed at a certain musical genre. AEG Live has helped to produce Coachella, Firefly and Stagecoach through ownership of the promoter Goldenvoice. For instance, the popularity of pop and rock concerts has grown steadily for the last 36 years and nearly 30% of Finns attended a pop or rock concert in 2017 (OSF, 2018). Attendance at music concerts and festivals in the United Kingdom (UK) increased slightly in 2019 to reach just under 34 million. Based on Getz's (2008) conceptualization of the event travel career, there are several sports and special interest event studies which conclude that as the expertise increases, there are changes in motivation and practices to maintain novelty, add challenge and develop skills. 270-283. High attendance in music festivals, in turn, was a manifestation of festival fandom. 1, pp. Packer, J. and Ballantyne, J. The features and practices of festival fandom and career development were studied using a qualitative approach with interview data. For example, Nina who has been following festival performances of the pop artist Antti Tuisku for 1 years, explained that I like to attend his gigs but I do not have a need to meet him or discuss with him. However, festival attendance as part of music tourism is an under-researched area (Bolderman and Reijnders, 2017). Thus, knowledge was partly general travel knowledge in the context of music tourism. Clicking on the following button will update the content below. Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. 15 No. Most of them had a vocational or upper secondary school education and they were mainly students or blue-collar workers earning less than 30,000 per year. (2011), Serious sport tourism and event travel careers, Journal of Sport Management, Vol. 2 No. Statista. 3, pp. Music-related fandom has been previously investigated in relation to artists and specific musical genres, but not so much in relation to music festivals in general. We are happy to help. As the participation frequency in music festivals increases, the importance of the festival program often lessens, at least in festivals with which the attendee is familiar; in this case, a frequent festivalgoer expects to meet familiar faces, have social interactions and experience a communal and relaxed atmosphere, all of which makes the visit pleasurable, fulfils the needs of identity building and helps in coping with everyday life. Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. You can only download this statistic as a Premium user. Communality and the sense of belonging built by festival attendees was a major building block for both fandom and career development; it was related to participation motives where the social atmosphere of festivals played an important role. Vroomen, L. (2002), This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, University of Warwick, Coventry. hb``` For instance, the three-day Ruisrock festival had 105,000 visits in 2018. Pearce and Caltabiano (1983) introduced the concept of the motivational career in travel, later Travel Career Ladder (Pearce, 1988), where a travelers motivational factors or needs change through time. N3C1,%8Q(Vp. Professor PhD. Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars) Highest grossing festivals worldwide in 2019 Highest grossing festivals. Source: wikimedia.org. For example, Pori Jazz (organized in mid-July) attracted 350,000 and Ruisrock (at the beginning of July) over 100,000 visits in 2019 (Finland Festivals, 2020). With a record attendance of 470,000, the Essence Music Festival welcomed the likes of Mariah Carey, Diana Ross, John Legend, Snoop Dogg, The Roots, Solange, and Janelle Mone in recent years (to name only a few). (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. Schwartz, K.D. Positive festival experiences influence future intentions and loyalty (Cole and Chancellor, 2009), either towards a specific festival or music festivals in general. Highlight Artists: The Foo Fighters, Duran Duran, and Weezer. Are you interested in testing our business solutions? (2003), Music preferences, personality style, and developmental issues of adolescents, Journal of Youth and Adolescence, Vol. However, it is emphasised that the use of social media among festival visitors is high. Furthermore, he defined that event travel career embraces general and event-specific motives, progression through time (amount and type of events), geographic preferences and patterns, evolving preferences (event characteristics, travel arrangements) and modified behavior (travel companion, event-specific holidays) (Getz, 2008). The purpose of the present paper is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. 1, pp. Tjora, A. Please create an employee account to be able to mark statistics as favorites. 0000004505 00000 n R(W@&!I9oOf]Oz}8QP{0voy}fs' UTo/o2O.b3R16A\vdK0|}|lgb1xMpZxoKwZ0t}V`hN56TxQ`Ir@c=mC>yNbMUR;-P-cQ8+&} +0?x 8dD*>A)2Tk5dD)a$-S-v7%B[N_g:]#$)=g& '5khc'nSoZH#B|n rE"I 6iE0|E#13}Ai\s, uFzE`ba~]H~)%2#X*b34"Qtb6Eg7Z^J#C}z%J@)' g]%NJ;U?$Aj'2:%crp + (kZm>f{JOx3Cc1yXm0^521249R"+4xIDZM Use Ask Statista Research Service, This question was phrased by the source as follows: "Have you ever attended the following festivals and events? 119-150. To download a report, please enter your email below. 3, pp. modern rock, classic rock, and pop. The record was verified by a . Aggregate Attendance: 750,000. ", Elevent, Share of attendees at selected leading festivals and events in Canada as of December 2019 Statista, https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/ (last visited March 01, 2023), Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph], Elevent, July 10, 2020. Nordvall, A. and Heldt, T. (2017), Understanding hallmark event failure: a case study of a Swedish music festival, International Journal of Event and Festival Management, Vol. Kinnunen, M. (2018), Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, University of Lapland, Rovaniemi. 283-298. The Statista "Chart of the Day" currently focuses "Share of Attendees at Selected Leading Festivals and Events in Canada as of December 2019. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Competing priorities as constraints in event travel careers, The consumption of music as self-representation in social interaction, Introduction to the special issue: music and tourism, A review of festival and event motivation studies, Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], The role of festivals and events in the regional development of cities cases of two Finnish cities. All in all, the increase in skills and knowledge made the festival attendance easier and more enjoyable, reducing attendance-related stress. Firstly, in line with the main theoretical contribution of the study, by being sociable, friendly and skilled attendees, frequent festivalgoers might be positioned as members of the festival communitas who create a festival experience and atmosphere by participating in collective actions and shared enjoyment. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. This relates to the event travel career progression described by Buning and Gibson (2015) and Patterson et al. Up music festival near me, and developmental issues of adolescents, Journal of sport Management, Vol REV9.10.19! Scandinavian Journal of Youth and Adolescence, Vol this statistic as a Premium user,... Fan interest, whose depth or psychological connection ( PCM ) defines the of... 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